Turin Alps at the GEM and the WTM in London 2026
Date of the event:
The Turin Alps are the tourism area uniting the Sestriere, Fortur, Bardonecchia and Incoming Experience consortia, a territory stretching from the Susa Valley to the Vialattea // Bardo ski area. From 2 to 5 November 2026 the delegation took part in two international trade events in London, the GEM (Global European Marketplace) and the WTM (World Travel Market), in partnership with the Piedmont Region, Visit Piemonte and Turismo Torino e Provincia [1][2].
The GEM on 2 November
On Monday 2 November the Turin Alps took part in the GEM, an annual B2B networking event bringing together hundreds of international tour operators and travel agencies. The meeting was held at Magazine London and was used by the delegation to present the area's offer and start business partnerships with foreign operators [1][2].
The WTM from 3 to 5 November
Promotion continued from 3 to 5 November at the WTM, the international tourism trade fair held at the ExCeL London exhibition centre. The Turin Alps were present inside the large ENIT Italia stand with two dedicated spaces: an exclusive area called "Turin Alps – Vialattea – Bardo", with a welcome desk staffed by the Turin Alps team, and a spot in the ENIT / Visit Piemonte area reserved for business meetings with foreign operators [1][2].
On Tuesday 3 November a special event organised by Visit Piemonte was held, titled "Piemonte Ski Experience: More Than Skiing. A World to Discover", during which the Vialattea // Bardo ski area presented the new features of the winter season and its offer for international markets [1][2].
Assessment of the trip
Commenting on the outcome of the mission, Massimo Bonetti, representing the Turin Alps, called the 2026 edition of the WTM in London positive for the area's visibility, highlighting the choice to present themselves as a single territorial system networking the consortia involved [1][2].
Sources
- L'Agenda News — 2 November 2026
- Valsusa Oggi — 2 November 2026