Turismo Torino e Provincia
Turismo Torino e Provincia is the local tourist reception and promotion agency for Turin and its provincial territory, set up as a limited consortium company, and presents itself as the city's Convention & Visitors Bureau [1] [3]. It is one of the six local tourist agencies (ATL) of Piedmont established by regional law 14/2016, alongside Alexala, the ATL del Cuneese, the Ente Turismo Langhe Monferrato Roero, the Distretto Turistico dei Laghi and Terre dell'Alto Piemonte [2].
The present-day body is the result of mergers: in 2007 the three agencies ATL1 «Turismo Torino», ATL2 «Montagnedoc» and ATL3 «Canavese e Valli di Lanzo» joined forces, and in 2010 the Torino Convention Bureau was incorporated into it [1]. Its task is to promote the province of Turin as a destination for leisure, sports, nature and cultural tourism as well as for business travel, conferences and incentive trips; by law, ATLs also handle tourist reception and information through the IAT offices [1] [2]. It is a company in which the City of Turin holds a stake [3].
The website turismotorino.org, available in Italian, English and French, presents itself as the official guide to Turin and its province: it offers experiences, events, museums, food and wine, UNESCO sites, parks and mountains, accommodation and tourist products such as the Torino+Piemonte Card; the footer displays the logos of the Piedmont Region, the City of Turin, the Metropolitan City and the Chamber of Commerce [3] [4]. In the Torino Top 100 ranking for September 2026, the site appears among the top 50,000 most visited sites in Italy according to Google's Chrome UX Report.
Pages linking here
Related articles: ATL del Cuneese, ATL Terre dell'Alto Piemonte