Vialattea
Vialattea is a ski area in the Piedmont Alps that includes the resort of Sestriere, equipped with ski lifts and routes for both the winter season and summer outdoor activities. The area is also promoted under the Turin Alps territorial brand, used to present the mountain tourism offer linked to the Turin area on international markets.
International promotion
In November 2026 a delegation from Sestriere took part in London in the Global European Marketplace (GEM), a business-to-business (B2B) meeting event promoted by ETOA, the European Tourism Association. The event was held alongside the start of World Travel Market week [1].
During the day, structured as a sequence of rapid "speed-dating" meetings, the delegation met more than twenty foreign tour operators and travel agencies, with the aim of forging new business partnerships and introducing the offer of Vialattea and the Turin Alps brand to international markets [1].
At the closed-door working tables, both the ski area's lift facilities and its nature and outdoor sports routes were presented, as part of an initiative aimed at strengthening the Alpine destination's presence among international tourism buyers [1].
Chronology
- — Sestriere takes part in London in the Global European Marketplace, the B2B event promoted by ETOA, meeting more than twenty foreign tour operators to promote the Vialattea ski area and the Turin Alps brand. → L'Agenda News
Sources
- L'Agenda News — 3 November 2026