Sestriere at the Global European Marketplace in London
News of
Sestriere took part in London in the Global European Marketplace (GEM), the B2B event promoted by ETOA, on the occasion of the start of World Travel Market week. The Alpine resort met more than twenty foreign tour operators and travel agencies, with the aim of forging new business partnerships and positioning the mountain tourism offer on international markets [1].
The event format
The meeting was held in "speed-dating" format, consisting of a series of closed-door working tables between destination representatives and international buyers interested in tailor-made tourism packages [1].
Promoting the area
The participation made it possible to present the winter and summer offer of the Vialattea ski area and to showcase the Turin Alps territorial brand, from ski lifts to nature and outdoor sports routes [1].
Sources
- L'Agenda News — 3 November 2026