Carpano

Carpano is the brand that in 1786 gave rise to the vermouth category, created in Turin by Antonio Benedetto Carpano. The brand, today part of Gruppo Branca, maintains a direct link with the city, where the product's original formula was devised ^[2].

Origins

In 1786 Antonio Benedetto Carpano devised in Turin the formula that gave rise to the vermouth category, a product that has since been associated with the city's history and manufacturing identity ^[2]. Among the brand's historic products is Punt e Mes ^[1].

The 240th anniversary and the Carpano House of Aperitivo

To celebrate its 240th anniversary (1786–2026), Carpano promoted the Carpano House of Aperitivo project, an international gathering of hospitality professionals invited to interpret the aperitivo ritual according to the customs of their respective countries ^[2]. The international final was held on 29 October 2026 at the Museo Nazionale del Risorgimento Italiano (National Museum of the Italian Risorgimento) in Palazzo Carignano, in Turin, with the participation of thirty professionals from sixteen countries ^[1]. Each participant set up an experiential station based on cocktails made with Carpano products, while the audience present expressed their preference through a token system ^[1].

The winning team was from the bar Rosalia's Menagerie of Amsterdam, made up of Luca Aquaviva and Pepijn van Beusekom, with a reinterpretation of the Pimm's Cup based on Punt e Mes ^[1]. The evening included an institutional moment and a toast for the anniversary, attended by the president of Gruppo Branca, Niccolò Branca, the director of the Museo Nazionale del Risorgimento Italiano, Alessandro Bollo, the regional councillor Andrea Tronzano, the mayor of Turin, Stefano Lo Russo, and the president of the Turin Chamber of Commerce, Massimiliano Cipolletta ^[1].

The link with Turin

Commenting on the event, Niccolò Branca stressed how Carpano, although born in Turin, had been interpreted in sixteen countries according to different ways of understanding the aperitivo, while keeping its origins recognisable ^[2]. Mayor Stefano Lo Russo described vermouth as one of the excellences born in Turin, capable of becoming an icon recognised internationally ^[2].

Chronology

• 29 October 2026 — The international final of «Carpano House of Aperitivo», marking the brand's 240th anniversary, is held at the Museo Nazionale del Risorgimento in Palazzo Carignano: the bar Rosalia's Menagerie of Amsterdam wins with a reinterpretation of the Pimm's Cup based on Punt e Mes. → Gazzetta Torino TorinoClick

Related articles: International final of the Carpano House of Aperitivo at the Museo del Risorgimento in Turin (October 2026)

Sources

1. Carpano House of Aperitivo: Rosalia’s Menagerie di Amsterdam vince la finale internazionale a Torino per i 240 anni di Carpano — Gazzetta Torino, 29 October 2026
2. 240 anni di vermouth Carpano, eccellenza torinese — TorinoClick, 27 October 2026