Autotorino

Car dealership group founded in 1965 in Valtellina, with locations in Turin and several Piedmontese provinces.

Autotorino is a car dealership group founded in 1965 in Morbegno, in the province of Sondrio, by Arrigo Vanini and today chaired by his son Plinio Vanini [1] [2]. The name evokes Turin because the founder sold Fiat cars [2]. The company's headquarters are in Cosio Valtellino, where a 4,000-square-metre expansion was launched to mark the company's sixtieth anniversary [3].

The link with Piedmont, born from the name, has also become a presence on the ground: from 1 November 2022 Autotorino took over Autocentauro, a Mercedes-Benz dealership with eight locations across Turin, Moncalieri, Ivrea, Novara and Biella [4]. The group today lists Piedmontese locations in Turin, Alessandria, Vercelli, Novara, Verbania, Ivrea, Biella and Gattico; the Turin branch on corso Giulio Cesare handles, among others, the Mercedes-Benz and Smart brands [1] [5].

With 74 locations across six regions, around 3,400 employees, 23 represented brands and annual revenue of €2.85 billion, in 2024 the group ranked twenty-eighth among the largest European dealership groups, the only Italian company in the ranking [1]. The website autotorino.it presents the group and allows users to search for dealerships and workshops by city, brand and type of service [6]. In the Torino Top 100 ranking for September 2026, the site is among the 5,000 most visited websites in Italy according to Google's Chrome UX Report.

Sources

1. Autotorino — Storia, territorio, valori e persone
2. Avvenire — Automobili, bresaola e territorio — 23 May 2023
3. Quattroruote — Autotorino festeggia i 60 anni — 12 May 2025
4. Il Messaggero Motori — Autotorino acquista Autocentauro — 1 November 2022
5. Autotorino — Filiale Torino corso Giulio Cesare
6. Autotorino — Concessionarie e officine in provincia di Torino