Sinner visits the Nuvola Lavazza
Date of the event:
On 13 November 2026 tennis player Jannik Sinner visits the Nuvola Lavazza, the Lavazza group's Turin headquarters, where he meets chairman Giuseppe Lavazza and hundreds of the company's employees. During the visit, the renewal of the partnership between the tennis player and the coffee brand is officially announced, extended until 2030.
The visit
Sinner is welcomed in the afternoon at the Nuvola Lavazza, where he meets chairman Giuseppe Lavazza and a large number of the group's staff. During the visit the tennis player also takes part in a question-and-answer session with the company's employees [1].
The renewed partnership
Sinner has been a Lavazza brand ambassador since 2019. On the occasion of the visit, the extension of the sponsorship agreement until 2030 is announced. The tennis player comments: «Over the years a special bond has formed with the Lavazza family, built on shared values and above all on people. Thank you all for the affection you always show me!» [1].
The event's slogan
For the occasion the slogan chosen is «Excellence is a choice. And it makes a difference, off the court too» [1].
Sources
- Jannik Sinner alla Nuvola Lavazza di Torino, rinnovo fino al 2030 — Quotidiano Piemontese, 13 November 2026