Salone del Vermouth
The Salone del Vermouth is an annual event entirely dedicated to vermouth, the aromatised wine born in Turin, held at the National Museum of the Italian Risorgimento, inside Palazzo Carignano. The event brings together producers, bartenders, buyers and operators of the Ho.Re.Ca. sector around tastings, industry news and historic labels, positioning itself as an international reference point for the sector [1].
Organisation
The event is conceived and curated by Laura Carello and organised by MT Magazine. The organisers present it as the main event dedicated to vermouth's "New Global Renaissance", seen not only as a symbol product of Made in Italy but also as an economic, cultural and gastronomic-innovation resource for the city [1].
Editions
In its third edition the Salone recorded more than 8,000 qualified visitors among buyers, professionals, press and enthusiasts, a 54% increase in exhibiting brands compared with the previous edition, more than 50,000 tastings and an urban circuit extending to more than 30 cocktail bars and 12 restaurants in the city [1].
The fourth edition will be held from Friday 29 January to Monday 1 February 2027, again at Palazzo Carignano. For the first time the event extends to four days, with the aim of giving more room to B2B meetings, exchanges with the trade press, technical tastings and insights into international markets [1].
Fuorisalone
From Monday 25 January 2027 the Fuorisalone del Vermouth begins, turning the city for a week into a widespread circuit of historic cafés, traditional piole, cocktail bars, Michelin-starred restaurants and museum venues. The programme includes an opening round table, masterclasses open to the public, book presentations, debates and guided tastings, as well as guest shifts by international bartenders in city venues and dinners with pairing menus at partner restaurants [1].
Goals
The organisers also describe the Salone as a tourism-promotion project for Turin and Piedmont, aiming to turn the event's international appeal into an opportunity for visitors to stay in the city, linking its food, wine and cultural heritage with local hospitality, catering and trade [1].
Chronology
- — The fourth edition of the Salone del Vermouth is announced, to be held from 29 January to 1 February 2027 at Palazzo Carignano, with its length extended for the first time to four days. → Gazzetta Torino
Sources
- Gazzetta Torino — 9 November 2026