Reorganisation of Ferrero employee transport in Alba
Date of the event:
The reorganisation of Ferrero employee transport in Alba is the update of the public transport network reserved for workers at the confectionery plant in Alba, in the Province of Cuneo, which came into force on 16 November 2026. The initiative, promoted by the company together with the Consorzio Grandabus, aims to extend the service's coverage to new areas and adapt it to employees' commuting needs [1].
Origin of the project
The new arrangement stems from an analysis of usage data collected in 2025 and 2026, which made it possible to assess the actual use of the various routes throughout the year. Requests made over time by employees were also taken into account, including the request for a dedicated connection on the Asti-Alba route [1].
The new connections
The new network layout, developed by Ferrero together with the Consorzio Grandabus, extends the service to seven new municipalities: Sommariva Bosco, Dogliani, Narzole, Cherasco, Asti, San Damiano d'Asti and Castagnole delle Lanze. The company estimates an increase of more than 180 people potentially affected, for a total of around 1,000 employees potentially covered by the service [1].
The reorganisation was carried out according to certain priority criteria: extending coverage to areas with a significant pool of potential users, ensuring continuity for as many already-served employees as possible, and keeping journey times on the routes unchanged. The information campaign for employees began on 19 October 2026 [1].
Concerns raised
Some local administrators have raised concerns about changes to the connection with some municipalities, which could affect some current users of the service: for some of them, the distance to the nearest stop would increase on average by around 4.5 kilometres, with variations of between 1.5 and around 9 kilometres depending on place of residence. Ferrero stated that it is continuing checks to identify improvements where possible [1].
Sources
- IdeaWebTv — 4 November 2026