CrAl Foundation funding for the Murisengo Truffle Fair
News of
The board of the Cassa di Risparmio di Alessandria Foundation (Fondazione CrAl) unanimously approved, on a proposal by chairman Paolo Arrobbio, overall funding of 50,000 euros for promoting the truffle — the trìfola, in local dialect — as a culinary excellence of the Province of Alessandria. The sum is split into 30,000 euros for the Murisengo Truffle Fair and 20,000 euros for building a new bilingual digital platform dedicated to the area's events [1].
Support for the Murisengo fair
The funding supports the proposal put forward by the Municipality of Murisengo, titled "A Sensory Journey through the Truffle Lands of Alessandria – International White and National Black Truffle Fairs." The project covers both the Murisengo International White Truffle Fair, held in the second and third weeks of November, and the National Black Truffle Fair, held in June. Both events take place in the Val Cerrina and draw thousands of visitors every year, helping to promote the Basso Monferrato area [1].
The digital platform
Part of the contribution, 20,000 euros, is earmarked for creating a bilingual digital platform that will gather content on the history, culture, environment and traditions of the Alessandria area. The tool will include interactive sections aimed at both tourists and schools, with the aim of jointly promoting the various truffle fairs of the Province of Alessandria, including activities related to truffle hunting and digging (cerca e cavatura) and local produce [1].
Statements
The Foundation's chairman, Paolo Arrobbio, said the body had decided to invest in the truffle not only as a culinary product but also as a lever for growing the local economy, in catering, cultural heritage, the environment and tourism. Arrobbio described the truffle as a defining element of the Basso Monferrato, capable of making it more attractive for tourism and food and wine, and said the digital platform would be a useful tool both for information and for education, intended to spread knowledge and create new opportunities for local development [1].
Sources
- Radio Gold — 3 November 2026