Associative Loyalty Award of Confartigianato Cuneo – Bra Area (2026)
Date of the event:
On 7 November 2026, in the Church of San Gregorio in Cherasco, the «Fedeltà Associativa» award ceremony organised by Confartigianato Cuneo's Bra Area was held. The event celebrated 21 craft businesses of the Bra area that had reached 50 or 35 years of continuous membership in the association [1][2].
The event
The guiding theme of the event was the word «Zelo» (Zeal), taken from the Abbecedario del Made in Italy published by the Fondazione Germozzi, a collection of 21 keywords chosen to define the identity and values of Italian craftsmanship [1][2]. The event opened with institutional greetings from the mayors of Cherasco, Claudio Bogetti, and of Bra, Giovanni Fogliato [1][2].
Speakers included the president of Confartigianato's Bra Area, Luigi Capocchia, together with area vice-presidents Paolo Campigotto and Francesca Nota, the provincial president of Confartigianato Cuneo, Daniela Balestra, with vicar vice-president Michele Quaglia, and the association's general director, Joseph Meineri [1][2]. Podcaster Lorenzo Baravalle, from Saluzzo, gave a monologue on the link between zeal, craftsmanship and the legacy of Adriano Olivetti [1][2].
The award-winning businesses
Among the businesses honoured for 50 years of associative loyalty are Baravalle Giuseppe of Bra, Tuninetti Srl of Bra, Officina Meccanica F.lli Rosso Snc of La Morra and Arnulfo Giancarlo of Narzole [2]. Those honoured for 35 years include, among others, Caer Snc Brandino & C. of Bra, In Perfetta di Siddi Serenella of Bra, Montedil Snc of Bra, Reinero Lodovico & C. Snc of Bra, Eredi Chiapello Giuseppe Srl of Ceresole d'Alba, Gerbaldo Elio of Cervere, Car Frigo Srl of Cherasco and Costamagna Giacomo of Cherasco [2].
Statements
Area president Luigi Capocchia stated: «Celebrating today our 21 award winners for 50 and 35 years of loyalty means paying tribute to extraordinary stories of work, sacrifice and resilience. The word "zeal" perfectly describes the way our craftspeople work» [1][2]. Provincial president Daniela Balestra said that «the milestones celebrated in Cherasco show how important business continuity and the bond with Confartigianato Cuneo are in facing the challenges of the market» [1][2].