WOW – Winter Outdoor Weekend 2026 in Borgo San Dalmazzo
Date of the event:
The WOW – Winter Outdoor Weekend show (Mountain Fair) is held in Borgo San Dalmazzo, in the Province of Cuneo, from 13 to 15 November 2026. The event is organised by the Associazione Ente Fiera Fredda with the backing of the municipality of Borgo San Dalmazzo and celebrates Alpine life and culture, combining promotion of the area, sustainable tourism and outdoor activities, aimed at athletes, families, experts and mountain lovers [1].
The sports programme
The programme includes competitions such as the Saben Wild Trail, with 18 and 30 kilometre routes plus a fun version for children, the Run-Bike pairs challenge, orienteering trials and a climbing contest on the GlobalWall Boulder. Alongside the competitions there is an exhibition area dedicated to leading sports brands [1].
Family activities and mountain safety
Activities for younger visitors include educational workshops on cheese, guided walks in the Parco Fluviale, trial-motorbike shows and close encounters with Alpine pasture animals and birds of prey. At the Auditorium there are talks with names from outdoor sports, screenings, art and photography exhibitions on mountain landscapes, as well as events with the Alpine Rescue service (Soccorso Alpino) and the CAI (Italian Alpine Club). The National Alpine and Cave Rescue Corps and its Genoa Air Section organise simulations and drills on mountain safety. The event also features a food area dedicated to traditional mountain dishes [1].
Context: the Fiera Fredda della Lumaca
The WOW show was presented together with the 457th National Fiera Fredda della Lumaca (Cold Snail Fair), to be held from 4 to 8 December 2026 at Palazzo Bertello in Borgo San Dalmazzo, an event that began as a historic winter market for land produce and livestock [1].
Sources
- IdeaWebTv — 11 November 2026