Promotional mission of Langhe Monferrato Roero to Brasília
Date of the event:
The promotional mission of Langhe Monferrato Roero to Brasília is a tourism-presentation initiative held on 9 November 2026 at the Italian embassy in Brazil, in the capital Brasília. The event was attended by the Ente Turismo Langhe Monferrato Roero, the Consorzio dell'Asti Docg and the Consorzio turistico Langhe Monferrato Roero-Langhe Experience, hosted by Ambassador Alessandro Cortese [1][2].
The event of 9 November
The presentation of the Piedmontese destination, aimed at Brazilian tour operators, travel agents, journalists and content creators, was attended by more than thirty operators. The initiative was described by its promoters as a joint action by the leading players in the Langhe, Monferrato and Roero area, aimed at strengthening its tourism presence in the Brazilian market [1][2].
The link with the truffle auction
The mission to Brasília had begun the previous day, Sunday 8 November, with a live link between the Italian embassy and the World Auction of the Alba White Truffle in Grinzane Cavour, broadcast simultaneously with five other international venues. It was the first edition of the auction to also be linked with Brasília, produced under the direction of the Enoteca Regionale Piemontese Cavour and with the involvement of the Ordine dei Cavalieri del Tartufo e dei Vini d'Alba [1][2].
Statements
The chair of the Ente Turismo Langhe Monferrato Roero, Mariano Rabino, named Brazil as a market of interest for the area's tourism future, stressing the goal of strengthening its presence in foreign markets in synergy with Italian institutions abroad [1][2]. The director of the Consorzio dell'Asti Docg, Giacomo Pondini, pointed to the prospects for Asti and Moscato d'Asti wines in the Brazilian market, citing the historical ties with Italian descendants in Brazil and the characteristics of the wines, such as their low alcohol content and aromatic qualities [1][2]. Eleonora Fontana, Luxury Tour Specialist of the Consorzio turistico Langhe Monferrato Roero-Langhe Experience, linked the initiative to the path begun with participation in ILTM São Paulo in 2025 [1].