Lighting of the 2026 «Magico Paese di Natale» in Asti
Date of the event:
On 13 November 2026 the lights of «Il Magico Paese di Natale» (“The Magic Land of Christmas”) came on in Asti, the Christmas event that for the twentieth year in a row brings together the municipalities of Asti, Govone and San Damiano d'Asti, in the area of the Langhe, Monferrato and Roero. The 2026 edition is dedicated to the theme of the Value of Time.[1]
The opening in Asti
The Asti leg opened with the special opening of the Christmas market in piazza Alfieri, from 3pm to 8pm, and with the lighting of the Christmas tree in piazza San Secondo, following an afternoon show at the Teatro Alfieri, at around 6.45pm.[1]
From 14 November to 20 December 2026 piazza Alfieri hosts more than 150 wooden stalls selling crafts, food and street food, from 10am to 8pm. In November the market is open Saturdays and Sundays; in December from Thursday to Sunday, until the 20th.[1]
The wider programme
On 14 November the twentieth edition was also inaugurated in Govone, with a sunset show of Disney songs in piazza Roma, in front of the Royal Castle. Govone's programme includes, on weekends, Santa's House, a visit to the decorated Castle, workshops for children and a market with more than 50 stalls around the Royal Castle, with free entry and no booking required.[1]
In San Damiano d'Asti the event includes, in December, a Living Nativity Scene. The whole event ends on 20 December 2026.[1]
Sources
- Si accendono le luci de "Il Magico Paese di Natale 2026" ad Asti e Govone — ATnews, 13 November 2026