Chocolate and Gianduja Museum Choco-Story
The Chocolate and Gianduja Museum Choco-Story is an exhibition space dedicated to the history of chocolate and gianduja, located in the Crocetta district of Turin, at via Paolo Sacchi 38, a short walk from Porta Nuova station. The museum, opened in 2024, tells the story of the bond between Turin and one of its best-known confectionery traditions, that of chocolate and the gianduiotto [2].
History and premises
The museum stands under the arcades of via Paolo Sacchi, in a central area of the city, close to the Porta Nuova rail hub. The exhibition route includes antique machinery from 1921 installed by Gustavo Pfatisch, evidence of the history of chocolate production in Turin [2].
The museum route
Besides the permanent exhibits, the museum offers workshops where visitors can make their own chocolate bars and discover the Bean to Bar production process, from the processing of cocoa beans to the finished bar [2].
The Winter Games Express
On 7 November 2026 the Winter Games Express was presented in Turin, described as the world's longest chocolate train, with a Guinness World Records title. The train, built for the Milano Cortina 2026 Winter Olympic and Paralympic Games, measures 55.27 metres and is made up of a locomotive and 22 carriages, for a total weight of about 2,800 kilograms of chocolate [2]. The record was certified by Guinness World Records on 26 January 2026, during a ceremony in Piazza Città di Lombardia [1][2].
The project was carried out by the Consorzio Artigiani Pasticceri Bergamaschi (CAPAB), chaired by Andrea Bonati, under the direction of Maltese master chocolatier Andrew Farrugia, with about 1,250 hours of work by an international team. The initiative also had a charitable purpose, linked to a fundraiser in support of the Associazione Cure Palliative ODV-ETS of Bergamo [1][2].
After travelling to several Italian cities, the locomotive, which weighs over 170 kilograms, and one of the carriages, weighing about 150 kilograms, have become part of the permanent collections of the Chocolate and Gianduja Museum Choco-Story. The two pieces are displayed in the windows of the museum's new workshop space, visible free of charge both to passers-by under the via Sacchi arcades and to visitors heading towards Porta Nuova station [1][2].
Related articles: Winter Games Express at the Museum of Chocolate and Gianduja in Turin (November 2026)
Sources
- TorinoToday — 8 November 2026
- CronacaQui Torino — 7 November 2026