«Noi Non Ci Arrendiamo» 2026 Initiative at the Iper Le Baite in Oulx
Date of the event:
From 1 to 30 November 2026 the Iper Le Baite supermarket in Oulx, a shopping centre at corso Torino 118 in the Alta Valle di Susa (Upper Susa Valley), together with Conad Nord Ovest renews the «Noi Non Ci Arrendiamo» ("We Won't Give Up") initiative, dedicated to the fight against gender-based violence [1].
The initiative
At stores belonging to the Conad network, throughout November customers can buy a special bracelet for 2.60 euros. For each bracelet sold, one euro is donated to local associations working daily to protect and support women who are victims of abuse [1].
The initiative also includes a digital wall where customers can leave a message of respect, strength or closeness, adding to the other contributions collected as part of the project. An official song titled «Noi Non Ci Arrendiamo» is also available [1].
The venue
The Iper Le Baite in Oulx is the main shopping hub of the Alta Valle di Susa. Besides the hypermarket, it hosts stores such as Upim, Briko Ok, Blukids, Intersport, Scarbetta, Lingerie, Croff, a newsstand-tobacconist, a laundrette, a Caffè Vergnano bar and a car wash [1].
Sources
- L'Agenda News — 1 November 2026