Opening of the official «torino:» store at Caselle airport
Date of the event:
On 9 November 2026, on the eve of the Nitto ATP Finals, Turin's Caselle airport hosted the opening of the first official store dedicated to the city and its city brand «torino:». The opening was attended by mayor Stefano Lo Russo, the councillor for Major Events Domenico Carretta, and the chief executive of Torino Airport, Andrea Andorno [1][2].
The store and its products
The store, located in one of the city's main gateways, offers travellers and tourists official merchandise bearing the «torino:» brand. The collection includes T-shirts and sweatshirts, caps, shopper bags and backpacks, notebooks, pens, keyrings, magnets, mugs, thermal cups and water bottles [1][2]. The official licensee and producer of the merchandise is the Turin-based company Artefatto, which also runs the store [1][2].
Statements
Mayor Lo Russo called the opening a significant occasion “on the eve of the 2026 Nitto ATP Finals, in a Turin that keeps welcoming a growing number of visitors,” noting that the airport gives the city brand “a privileged showcase” for those leaving the city [1][2]. Andrea Andorno, chief executive of Torino Airport, observed that the airport, as the main gateway to the area, helps make Turin's identity known to an international public, alongside its role as a transport hub [1][2].
What's planned next
Some items from the collection had already been used in previous months to welcome institutional guests and delegations visiting Palazzo Civico [1][2]. The airport store is described as the first physical sales point for «torino:» merchandise: the city brand's development plan foresees extending distribution to other information and reception points run by the City and partner bodies, and, during 2027, to the museum network, cultural venues and other retail channels [1][2].
Sources
- TorinoClick — 9 November 2026
- Il Torinese — 10 November 2026