Launch of Guido in the Pinerolese
Date of the event:
On 16 November 2026 “Guido” enters service in the Pinerolese area, an on-demand public transport system connecting, with flexible routes, the stops of the municipalities of Pinerolo, San Secondo di Pinerolo, Osasco, Macello, San Pietro Val Lemina and Prarostino. The service is run by the companies Arriva Italia and Cavourese and was presented to the press in Piazza Volontari della Libertà in Pinerolo [1].
How it works
Guido allows users to book a trip between stops in the served area by indicating departure point, destination and desired time: based on requests and vehicle availability, the system proposes a compatible travel solution. The service is integrated with the existing line network, reorganising some low-demand routes through more flexible connections; when a traditional scheduled route can already meet the request, the system offers it as an alternative [1].
Trips can be booked from seven days up to fifteen minutes before departure, through the Guido app for iOS and Android devices or through the call centre, open Monday to Friday from 8am to 8pm and Saturday from 8am to 1pm. A standard ticket costs 1.80 euros and can also be bought via Chat&Go on WhatsApp. During the school term the service operates Monday to Friday from 8:30am to 12:30pm and from 2:30pm to 7:30pm, and Saturday from 6:30am to 7:30pm; outside the school term it runs Monday to Saturday from 6:30am to 7:30pm [1].
Presentation and public meetings
Ahead of the service's launch, Cavourese and Arriva Italia organised, together with the municipal administrations, a series of public meetings to explain how Guido works: in San Pietro Val Lemina on 9 November, in San Secondo di Pinerolo on 10 November, in Macello on 11 November, in Osasco on 12 November, and later in Baudenasca, Abbadia and Riva, as well as an online meeting dedicated to accommodation businesses on 16 November [2].
The presentation of the service was attended by Alessandra Preve, North-West Operations Director of Arriva Italia, Federico Pedroletti, transport manager of Cavourese, and Giulia Proietti, the Pinerolo City Council's councillor responsible for mobility, who stressed the aim of integrating on-demand transport with the regular lines, keeping the latter during the busiest hours [1].
Sources
- TorinoToday — 9 November 2026
- Eco del Chisone — 9 November 2026