Launch of Ferrero's Wonka products in Italy
News of
In late October 2026 the Ferrero Group, headquartered in Alba, launches a new line of six Wonka-brand confectionery products on the Italian market, inspired by the world of Roald Dahl's Charlie and the Chocolate Factory. Ferrero has held the exclusive rights to the Wonka brand for confectionery since 2018, following the acquisition of Nestlé's US confectionery business [1].
The six products
The range includes Wonka Magic Hats, a pack of 18 hat-shaped pralines with six different fillings (Chocolonka, Noir Delice, Bubblegum Joy, Caramellion, Magenta Elixir and Choco Fizz); Wonka Purplypurple, a 90-gram milk chocolate bar with caramel filling; and Wonka Magic Garden, lime-flavoured gummy sticks with a lemon centre in a 100-gram pack [1].
The line is completed by two items dedicated to the Oompa Loompas: a hollow 90-gram milk chocolate figure with coloured decorations, and a 142-gram gummy-candy version in blueberry and strawberry flavours, with a raspberry and cola filling [1]. The launch also includes a special edition of Kinder Joy on the same theme [1].
Company context
The initiative is part of the Ferrero Group's innovation strategy and of the project to build up the Wonka brand, which spans several generations from Roald Dahl's books to the film adaptations [1].
Sources
- Quotidiano Piemontese — 3 November 2026